Study : Elton John Concert

“Each year Elton John plays a gig at Watford Football Cup (16,000 audience). James approached us to list the Tulip. I liked the idea so I thought I would give it a go.

I have to say I was bowled over with the results.

This year we sold 3440 units of the Tulip at the concert, and it was raining. Last year with a branded 187ml bottle we only sold 736 units, and it was sunny. That is over a 400% increase. This product really grabs the consumers imagination!

This is actually a perfect test as everything else was the same, price, no of bars, no of staff etc, etc. The only difference was the weather – that was better last year than this !

I don’t say this lightly but this product really works!”

Jim Cooke, Catering Manager Watford Football Club